New business and partnerships for your company. Founder led, with AI on the legwork.
I'm Luciano. I've spent 10+ years in business development and partnerships. I negotiated a three way deal with Atlantic, Warner and ADA for my music label, and I've generated £2m+ in new business.
15 minutes, then a short written summary of who to target and why.
How I approach...
As featured in
The problem
The usual routes are slow, or junior.
Hiring a junior means recruitment, notice periods and training. An agency usually sends a junior, overseen by an account manager. Either way, the experience and the relationships are often not on your account.
Compared with the alternatives
| Question | Founder ledMe | Hiring a junior | An agency that sends a junior |
|---|---|---|---|
| Who does the work | Me, with AI agents on the legwork | One person, learning on the job, plus the time you spend managing them | A junior, usually overseen by an account manager |
| Relationships | Mine, built over ten years, and used on your behalf | Usually still building them | Belong to the agency, not to the person on your account |
| Speed to start | Setup in the first 15 days, with no recruitment | Recruitment, notice periods, then training | Onboarding, then a handover to the team |
Here is how I do it instead.
The service
From first lead to signed deal.
I work with B2B tech and SaaS scale ups first, and with music, creator and entertainment companies and brands.
Step 1 of 5
Prospecting and outbound
You getIn front of the right decision makers at the accounts you want.
- Choose the targets and the angle with you
- Make the first calls and introductions that matter
- Research and profile the right prospects
- Draft outreach in your name, for you to approve
Step 2 of 5
Outbound engine and CRM set up
You getA repeatable outbound process in HubSpot or your own CRM, so new business keeps coming in every month.
- Design the process, from first touch to follow up
- Set up the workflows, as I did for a premium transport firm
- Keep the CRM up to date
- Follow up on every reply
Step 3 of 5
Partnership deals
You getThe right partners found, approached and looked after, so a deal keeps working once it is signed.
- Find, approach and pitch the right partners
- Look after the relationship once it is signed
- Research partners and prepare the brief
Step 4 of 5
Stakeholder meetings
You getThe right people in the room, a clear conversation and a next step agreed.
- Set the agenda and run the conversation
- Keep everyone moving towards a decision
- Prepare background on each person
- Draft the follow up for your approval
Step 5 of 5
Negotiation and closing
You getTerms negotiated fairly and conversations moved to a clear yes or no.
- Negotiate the terms
- Guide the conversation to a clear yes or no
- Keep every open conversation tracked, so nothing goes quiet
Behind each step is a simple split of the work between me and AI agents.
How I work
Me on the relationships. AI on the legwork.
I run the strategy, the introductions and the closing support. AI agents handle the research and the drafting. You approve everything that goes out.
Step 1 of 6 · Me
Strategy
Who to target, and the angle. I set the direction with you before anything goes out.
Step 2 of 6 · AI agents
Research and draft
AI agents research and profile the right prospects, then draft outreach in your name.
Step 3 of 6 · You
You approve
You approve everything that goes out. It sends from your own accounts.
Step 4 of 6 · AI agents
Send and follow up
Approved outreach goes out and every reply is followed up.
Step 5 of 6 · Me
Conversations and closing
I pick up the warm conversations, make the introductions and support you on closing.
Step 6 of 6 · AI agents
Weekly report
A clear weekly report on what was sent and what came back.
How I think
Becoming an expert takes 10,000 hours.
Failing, learning and stacking those lessons builds judgement. It is why every playbook I run comes from real experience, not theory.
Interviewed at the Houses of Parliament for the British Business Excellence Awards.
That approach comes from real work, so here is some of it.
Proof
Experience behind the method.
Organisations I have worked with, and one project in detail.
Worked with
Here are the tools it all runs on.
Tools
Tools I run on.
CRM and customer success
Salesforce
HubSpot
Vitally
Prospecting and calling
Apollo
Lusha
LinkedIn
Aircall
Meetings and workspace
Zoom
Slack
Gmail
Google Calendar
Google Drive
AI
- AI led outbound
ElevenLabs AI voice
Now the part you will want to know: what it costs.
Pricing
Pick the support you need.
Every plan includes the AI agents and my time. All prices are per month and exclude VAT.
Best forA team with a good offer and nobody yet leading partnerships.
For companies that want new business and partnerships built alongside them, with me involved in the introductions, the pitches and the close.
- Partnership development
- Introductions and pitches
- Closing support
- AI research, outreach and a weekly report
Best forA company that wants someone senior to own business development end to end.
For companies that want a full business development and partnerships function without hiring one. The most of my time and attention.
- Everything in Growth
- Ongoing partner relationships
- Regular strategy sessions
Best forTesting outbound before you add partnerships.
AI led outbound with a monthly strategy call with me. A way to test the approach before adding partnerships.
TermsOne time setup fee of £995. 3 month minimum, then 30 days' notice. On Growth and Partner you can add a 5% bonus on deals closed, paid only when a deal closes.
Still weighing it up? These are the fair questions.
Questions
Fair questions.
Who sends the outreach?
It goes out from your accounts, in your name, only after you approve it.
How is this different from hiring a junior or an SDR?
A junior or an SDR is early in their career and needs managing, and you pay for recruitment and training before they start. With me you get ten years of experience, my relationships and the founder on your account from the first call. AI agents take the legwork, so my time goes on the conversations that matter.
Who does the work, you or the AI?
Both, and they do different jobs. I run the strategy, the introductions, the pitches and the closing support. AI agents research prospects, draft outreach and send a weekly report. You approve everything that goes out.
Which sectors and company sizes suit you?
I work with B2B tech and SaaS scale ups first, and with music, creator and entertainment companies and brands. The best fit is a company with a clear offer that is ready to take on new business and wants someone senior to lead it. The Fit check call is the quickest way to find out.
What does it cost to start, and is there a contract?
There is a one time setup fee of £995, and all prices exclude VAT. There is a 3 month minimum. After that it rolls month to month, and you can cancel with 30 days' notice.
Will I definitely get new clients?
I can't promise that, and nobody honest can. Results depend on many things. You get senior effort, AI doing the legwork and clear weekly reports. The optional 5% bonus is paid only on deals closed.
Next step
Let's talk about your next clients.
15 minutes, then a short written summary of who to target and why.
